School is starting, and so are the school dances and Homecomings. You don’t want to be slowing down with business just because graduation parties and weddings slow down.
Keep your business running strong all winter by getting involved in the school systems.
Go out this month to all the schools in the area.
Dress Professional
Appearance is important
Introduce yourself and let them know you have a DJ company and your services are better than the DJ’s they have used in the past.
Give a brief resume of:
How long you have been DJ’ing for
How long you have had your company
How many parties you DJ a year
What kind of parties you DJ
What makes you a better DJ than other DJ’s
And…. Why they should book you
Give them your business card and contract, also refer them to your website so they can see everything you offer plus the photos and videos you have.
Ensure them you are trustworthy and will perform to optimum levels all the time. Tell them the games you will have, or any special things you do that will separate you from every other DJ.
You want to stand out as a great performer, not just another DJ looking for money.
Ask them what they usually pay for their DJ’s and try to offer them a price that is lower than what they usually use, if possible.
Give an Irresistible Offer
Tell them you are willing to give them a half price discount for the first event they book you for. By giving them this great discount they will most likely give you a try because of the savings they will get.
Then after they use you once, they will see how good you are and will continue booking you in the future.
Long Term Contracts
For schools and companies try offering a long-term contract for a year or multiple years. You will probably have to DJ a job once so they see your performance before they book long-term.
But after you book your half price offer, see if they are willing to sign a long-term contract. This will make them have to book you for all of their events, unless you are unavailable.
This is a great way to always have gigs all the time. If you get in a few school systems you will have more than enough business all winter long.
If They Are Under Contract Already
Your only problem will be if they are currently under a long-term contract.
If this is the case, create a spreadsheet of all the schools you visit and note when their contracts end. A few months prior to the contract ending, go back to the school and ask again.
Don’t Give Up
If all the schools you visit are under long-term contracts, don’t give up. Just wait until their contracts are over and go back.
By taking the time to get into the school districts it will pay off, since many of the kids will see you, and will want you to DJ their sweet 16’s, birthdays, graduations, and other parties.
This will prove to be a gold mine for your business.
-Brian-





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